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Conecta Mayores
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The programme

A method with someone by your side.

Conecta Mayores isn't a computer course. It's human support with method: eight face-to-face workshops, our own materials born of a European project and measurement that turns good intentions into results.

Our thesis

The digital divide isn't a fate of old age.

It's the result of a system designed without older people in mind. That's why it isn't closed with more apps or bigger text: it's closed with someone by your side, in a trusted space, with time and respect.

We work from mastery, not from deficiency: someone who has spent seventy years figuring out life doesn't need rescuing. They need someone to show them the one territory no one ever taught them.

“The older person is a capable protagonist from start to finish. The villain is fraud, never age.”

Overhead view of a wooden table with hands from two generations around a mobile phone and two coffees
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The cycle

Eight workshops, face to face.

Small groups, a human pace and educators from Fundación Gesmed. Workshops four and five are the heart of the programme: fraud and digital banking.

The mobile without fearSwitch it on, tap, understand. The device stops being hostile territory.

WhatsApp with the familyMessages, voice notes and photos with the people who matter most.

Video callsTo see and be seen: distance gets smaller.

Fraud won't catch you outFake texts, trick calls, dodgy links: spotting and blocking them.

Your banking on the mobile, safelyChecking, paying and knowing when to be wary.

Paperwork and shopping without riskMedical appointments, certificates and shopping with your head.

Social media without dangerBeing present without overexposing yourself.

Wrap-up and certificateA round-up, a celebration and a plan to keep practising.

The origin

Learned in Europe. Applied here.

The knowledge behind Conecta Mayores was forged in Mobile Money (Erasmus+), the European project that has researched how to bring banking and digital shopping closer to older people. Fundación Gesmed takes part as a partner alongside five other organisations from five countries, and its findings were presented in October 2025 at the headquarters of the Confederación Empresarial de la Comunitat Valenciana.

The project has its own materials, which we don't sell: Conecta Mayores applies the experience gained as partners, with its own method and materials —a participant handbook, practice sheets, classroom activities— designed for each business or town.

Project co-funded by the European Union (Erasmus+)

8in-person workshops per cycle, in small groups
2measurement points: before and after the cycle
6partner organisations in the European project, from five countries
12months the seal is valid, renewable
Portrait of an older woman with a teal scarf holding a pair of glasses and smiling serenely
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The measurement

Without data there's no impact. Only intention.

Each cycle begins and ends with a survey of the participants: what they can do, what they dare to do and how safe they feel. The difference between the two snapshots is the programme's result.

  • Impact reportAligned with SDGs 10 and 11 and a GRI framework: useful for sustainability statements and for public accountability.
  • Independent measurementCarried out by the programme team, not by the organisation that commissions it.
  • The seal, at the endOnly when the results are there. Saying “no” when we must is what makes the “yes” worth something.

Who we are

Three organisations, one consortium.

Fundación Gesmed

Third sector, specialising in active ageing. It delivers the workshops, issues the seal and is a partner in the European Mobile Money project.

Gesmed

Health and social care management in the Valencian Community: dozens of centres and years of daily contact with older people.

Imedes

A sustainable development and communications consultancy. It designs, coordinates and measures the programme, and looks after every piece of communication.

The programme's business contact is Javi Cebrián (Imedes) · jcebrian@grupimedes.com · 610 218 870.

The next step

Thirty minutes. No commitment.
With judgement.

Tell us where you're writing from and we'll prepare a proposal tailored to your organisation.